About

Where did the name come from? Clover: I have four kids, like four leaves on a four-leaf clover. I started selling vintage OshKosh first, and their logo is a four-leaf clover. Yellow: One of my favorite colors, because it evokes happiness. It's a reminder to do business in a way that makes me happy + brings happiness to others.

Who works at Yellow Clover? Just me, Natalie Seitz! I'm a mom to four kids and live in Indianapolis, Indiana. I was previously a social worker and have some experience working for design magazines. 

Do you have a storefront or do markets? Not at this time. I love how my current set up allows lots of flexibility for my family.

When did you start? I've been buying and selling secondhand kids clothing since I became a parent 8 years ago. I started selling in BST groups on Facebook and secondhand apps. I created Yellow Clover on Instagram under a different name in July 2020 and developed my website shortly after that.